Human-Computer Interaction

PriMa Avatars

Project Overview

PriMa Avatars is coordinated by the chair of Human-Computer Interaction under EU ITN project PriMa (Privacy Matters), with a specific focus on the protection of personalised (photo)realistic avatars against identity theft in social virtual reality.

The objectives of PriMa Avatars are to create the design guidelines for a secure social VR system with the integration of identity management, authentication and data encryption techniques, to investigate the interplay between such privacy protection and user social behaviours, and to enhance the overall user experience focusing on trust, trustworthiness and authenticity.


PriMa 3rd Research Event | EAB & CITeR Biometric Workshop
The 3rd research event of the PriMa project was successfully held in conjunction with the EAB & CITeR Biometric Workshop in Martigny, Switzerland
PriMa was selected to be Project of the Month of the CORDIS website!
We are excited to announce that the PriMa project has been selected as the Project of the Month for May 2023 on the CORDIS website!
Can Social VR Substitute Real Life? From a Perspective of Identity, Privacy, and Authenticity
This blogpost discusses the question whether social VR can comprehensively substitute real-life social, interpersonal, and professional scenarios.

Funding and Collaboration

European Commission - Horizon 2020
The PriMa project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No [860315].
PriMa (Privacy Matters)
PriMa (Privacy Matters) is an Innovative Training Network (ITN) funded by the EU and a collaboration between research locations and industrial partner organisations with a focus on the analysis and mitigation of privacy risks in a rapidly digitalising society.



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